IACMR Research Seminar Series

IACMR Research Seminar Series Session #25

Topic: Conducting Phenomenon-Based Research
Speaker: Feng Zhu, Harvard Business School
Time: 9:00-10:15 am, June 8, 2022 (China Time, UTC+8)/ 9:00-10:15 pm, June 7 (US EST)
Language: Chinese

I will reflect on my experience conducting phenomenon-based research. The talk will discuss the benefits and challenges associated with this research approach.


Feng Zhu is Professor of Business Administration at the Harvard Business School. He is an expert on platform strategy, digital transformation and innovation. Professor Zhu’s research has appeared in leading academic journals including the American Economic Review, Management Science, Marketing Science, Organization Science, Strategic Management Journal, and Information Systems Research. It has been covered by such media as the Washington Post, the Financial Times, the New York Times, and the Wall Street Journal. Professor Zhu earned his Ph.D. in science, technology and management and a master’s in computer science at Harvard University. He did his undergraduate work in computer science, economics, and mathematics at Williams College.