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Call for Papers: APJM Special Issue on “New Management Models in ‘Hidden Champions’ as Niche Leaders in Asian Countries”

Guest editors

Prof. Peter Li, Department of International Business and Management, University of Nottingham Ningbo, China, email:
Prof. Ziliang Deng, Renmin Business School, Renmin University of China, email: /
Prof. Mooweon Rhee, Department of Management, School of Business, Yonsei University, email:
Prof. Steven Shijin Zhou, Department of International Business and Management, University of Nottingham Ningbo, China, email:

Background and Objective

Hidden champions or niche leaders are highly successful small or mid-sized companies in the top three positions in terms of global market share in a niche market segment, thus often called “small giants”. Such firms focus narrowly on a market niche, usually in need for specialized technical expertise and market insight so as to direct their resources toward maintaining the top positions in that market niche (Simon, 1992). Moreover, these firms commonly remain invisible to the general public because their businesses tend to involve the upstream components used in the downstream processes (e.g., B2B businesses).

Not only prevalent in Europe, niche leaders are also getting popular in the East Asia, such as Japan, South Korea, and China. For example, the Japanese government launched the program of “Global Niche Top Companies Selection 100” in Fiscal Year of 2013-2014 (repeated in 2019-2020) with four evaluation criteria: (1) market performance in terms of revenue and profitability; (2) strategic uniqueness via innovation; (3) competitive advantages, and (4) internationalization. In short, a Global Niche Top firm is one operating in a market that is not particularly large, but it holds an overwhelming share in a niche market, and it has an important presence that supports global supply chains. Similarly, the government of South Korea started the project of “World-Class 300 & Global Specialized Enterprise Cultivation” in 2015 with five evaluation criteria: (1) high-level globalization; (2) highly innovative management; (3) recognized brand; (4) strong competitive advantages, and (5) sustainable growth. Hence, these niche leaders in the East Asia are similar to the hidden champions in Europe.

Lagging behind the counterparts in Japan and South Korea, many Chinese firms are often at the bottom of global value chains with marginal profits (Deng, Ma & Zhu, 2022). The strengths of such Chinese firms typically lie in imitation and downstream assembly, rather than innovation and upstream components. However, over the past two decades, many Chinese small and medium-sized enterprises (SMEs) have tried to enhance their competitive positions by moving up along the global value chains (Li et al., 2022), similar to the case of their counterparts in South Korea in the past (Suh & Kim, 2014). In particular, inspired by the notion of “hidden champions”, the Chinese government has recently sponsored two groups of SMEs, i.e., “niche champions” (单项冠军) and “specialized, advanced, differentiated, and innovative” (SADI专精特新) firms. In particular, SADI firms serve as the vehicle to promote new techno-nationalism (Luo, 2022) and counter the US-China decoupling (Li et al., 2021).

It is worth noting that the niche leaders in China may be smaller than those in Europe, Japan and South Korea where the focus is on the medium-sized niche leaders, so China promote both medium-sized and small niche leaders.

All niche leaders (similar to hidden champions) have following common characteristics:

Specialized in a core component segment within one or more specific supply chains;
Advanced in internal management related to the lean process, e.g., production, R&D, technology, human resource, and finance, among others, especially at the high-end position in the global value chains;
Differentiated from competitors with some unique features and advantages;
Innovative by providing novel products and/or services to their customers.

Niche leaders have been studied from different perspectives (see Schenkenhofer, 2022 for the most recent review), including financial performance (e.g., Johann, Block & Benz, 2021); human resource management (e.g., Garaus, Wagner and Kummer, 2015); internationalization strategies (e.g., Audretsch, Lehmann & Schenkenhofer, 2018), among others. With a few exceptions (e.g., Kim, 2016; Lei & Wu, 2020), most of such studies focus on the empirical data from certain European countries, such as Germany (Schenkenhofer, 2022; see Kim & Park, 2019 for a review of studies comparing SMEs in Germany and South Korea).

The East Asian countries have paid more attention to niche leaders in recent years, e.g., China’s SADI program and Korea’s “strong medium-sized enterprises” (Kim, 2016; Lei & Wu, 2022). However, one can observe clear distinctions between the niche leaders in Asia and the hidden champions in Europe (cf. Kim & Park, 2019; Schenkenhofer, 2022). For instance, the niche leaders in Asia often start from imitation and then move up the value-added ladder; while the hidden champions in Europe are rarely listed publicly, most of niche leaders in China have either gone public or plan to go public soon, and they proactively pursue brand recognition; the niche leaders in China often expand into adjacent business domains from their original core beyond the options of focus and differentiation (cf. Schenkenhofer, 2022), and they tend to strike a balance between domestic and global markets. It is worth noting that, somewhat related to the born-global firms or international new ventures that tend to be niche players in high-tech sectors (Cavusgil & Knight, 2015; Deng, Jean & Sinkovics, 2018; Hennart, Majocchi & Hagen, 2021), the endogenous decision by niche leaders in Asia to attain global leadership is relatively preceded by the exogenous structure of niche market segment (Schenkenhofer, 2022).

This special issue aims to improve our understanding of niche leaders in the Asia-Pacific region and offer unique and abundant opportunities to reconsider the diverse extant theories on entrepreneurship, innovation, and international business, among others, by enriching and extending such theories to account for the unique features of niche leaders in the Asia-Pacific region. In particular, studying diverse niche leaders bears special implications for SMEs in other contexts. We seek manuscripts to advance theoretical perspectives with the new empirical evidence from the Asia-Pacific region.

Among others, potential research question are as follows:

A. Individual/Team Level:

Do Asian niche-leading entrepreneurs have unique leadership and decision-making pattern?
How do Asian niche leaders form their board and top management team (TMT)?
Are there any unique patterns? How board members and TMT influence strategic decision?
What kind of team structure do Asian niche leaders have?

B. Firm/Alliance Level:

What are the unique strategies, structures, resources and governance mechanisms among Asian niche leaders?
How do Asian niche leaders balance and integrate “focus” and “diversification”?
How do Asian niche leaders use digitalization improve their capabilities and resilience?
How do Asian niche leaders strike a balance between “exploitation” and “exploration”?
How do Asian niche leaders form social network and strategic alliance?
How are Asian niche leaders embedded in industry ecology and platform?
How do Asian niche leaders collaborate with universities and research institutions?
What is the process of internationalization, regionalization, and globalization among Asian niche leaders?
How do Asian niche leaders leverage global supply chains?

C. Context/Ecosystem Level:

How do Asian niche leaders seize external opportunities in both home and overseas markets?
What kind of industry policy design and approaches could facilitate the development of Asian niche leaders?
How do Asian niche leaders leverage and influence the development, expansion, and competition of industrial clusters?
What are the unique relationships between Asian niche leaders and their governments?
Will the development of Asian niche leaders influence the technological and economic decoupling?
What will be the impact on and from de-globalization and new techno-nationalism?

D. Innovation Pattern

What unique business models do Asian niche leaders have?
What are the differences between Asian niche leaders and other “champions” (e.g., hidden champions in Germany) in terms of business model?
What are the unique innovation patterns of Asian niche leaders?

E. Developmental Process

Will Asian niche leaders have unique entrepreneurial processes and mechanisms?
How do Asian niche leaders acquire internal and external investment?
How do Asian niche leaders cope with carbon peaking and carbon neutrality goals?
How do Asian niche leaders carry out their corporate social responsibilities and ESG activities?


Manuscript submission deadline: June 30, 2023
First-round reviews and decisions: September 30, 2023
Tentative date for the Special Issue publication: December 15, 2024.

Manuscript submission

Manuscripts should be formatted as per the Journal’s guidelines. Authors should select this special issue, while submitting manuscripts online. Informal inquiries are valued, and can be directed to the guest editors.

Editorial team biographies

Peter Li is Li Dak Sum Chair Professor of International Business at the University of Nottingham Ningbo, China, and part-time Professor of Chinese Business Studies at Copenhagen Business School, Denmark. His primary research focus is on building geocentric (West-meeting-East) theories from the cultural and historical perspectives. He has published about 80 articles in various academic journals, 20 book chapters in English, and 5 books. In addition, he has also published over 40 articles in practice-oriented Chinese journals. He has been serving on the editorial boards of several major English journals, i.e., Journal of International Business Studies, Academy of Management Discovery, Journal of Management Studies, Journal of International Management, Global Strategy Journal, and Cross-Cultural & Strategic Management. He is also the founding Editor-in-Chief of Journal of Trust Research and the former Deputy Editor-in-Chief of Management and Organization Review as well as the former Senior Editor of Asia Pacific Journal of Management.

Ziliang Deng, is a Professor and Associate Dean (research and global engagement) at Renmin Business School, Renmin University of China. His recent research has focused on international business in the Chinese context. His works have appeared in Asia Pacific Journal of Management, Journal of Business Ethics, Journal of International Business Studies, Journal of Management Studies, and Journal of World Business, among others. He is a Senior Editor of Asia Pacific Journal of Management and an Associate Editor of Journal of International Management.

Mooweon Rhee is the Underwood Distinguished Professor, Hyundai Motor Company and YSB Research Chair Professor, and Professor of Management at the School of Business, Yonsei University. His research interests revolve around organizational learning, status/reputation, social networks, and Asia-based theories of organizations. His works have appeared in Academy of Management Journal, Academy of Management Review, Harvard Business Review, Journal of International Business Studies, Journal of Management, Journal of Management Studies, Management Science, Organization Science, Research Policy, and other scholarly journals. He currently serves Management and Organization Review as a senior editor.

Steven Shijin Zhou is an Associate Professor in the Department of International Business and Management, Nottingham University Business School, China. His research focuses on Chinese indigenous studies, innovation, and organizational learning. He has published peer-reviewed papers in journals such as Journal of International Business Studies, Management and Organization Review, and Asia Pacific Journal of Management, among many others. He was served as senior editor of Management and Organization Review.


Audretsch, D. B., Lehmann, E. E., & Schenkenhofer, J. 2018. Internationalization strategies of hidden champions: lessons from Germany. Multinational Business Review, 26 (1): 2-24.

Cavusgil, S.T. & Knight, G. 2015. The born global firm: An entrepreneurial and capabilities perspective on early and rapid internationalization. Journal of International Business Studies, 46: 3-16.

Deng, Z., Jean, R.J., & Sinkovics, R.R. 2018. Rapid expansion of international new ventures across institutional distance. Journal of International Business Studies. 49 (8): 1010-1032.

Deng, Z., Ma, X., & Zhu, Z. 2022. Transactional dependence and technological upgrading in global value chains. Journal of Management Studies. 59 (2): 390-416.

Garaus, M., Wagner, U., & Kummer, C. 2015. Cognitive fit, retail shopper confusion, and shopping value: Empirical investigation. Journal of Business Research, 68 (5): 1003-1011.

Hennart, J-F., Majocchi, A. & Hagen, B. 2021. What’s so special about born globals, their entrepreneurs or their business model? Journal of International Business Studies, 52: 1665-1694.

Johann, M. S., Block, J. H., & Benz, L. 2021. Financial performance of hidden champions: Evidence from German manufacturing firms. Small Business Economics (online:

Kim, W. 2016. Structural features and mechanisms of the Korean powerhouses: what makes these niche companies leaders in the global market? Journal of Economics and Political Economy, 3 (2), 284-308.

Kim. M. & Park, H. 2019. A meta-analysis comparing factors affecting the growth of SMEs: The case of Germany and South Korea. Journal of Scientific & Industrial Research, 78: 852-857.

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