MOR 21.1 Abstracts

How Social Media Empowers Stakeholders: A Stakeholder Multiplicity Perspective
Meng Zhao, Seung Ho Park and Lingli Luo
Abstract
The literature shows that social media enhances individual stakeholders’ ability to directly influence firm behaviors, paying less attention to how it enables different stakeholder groups to influence firms collectively. Drawing on the stakeholder multiplicity perspective in stakeholder theory, this study theorizes and empirically demonstrates that social media can empower lower-salience stakeholders to drive the actions of higher-salience stakeholders to influence firm behaviors. By analyzing 506 consumer crises involving foreign and local companies in China from 2000 to 2020, we find that firms take more substantial responsibility when confronted with consumers’ social-media-based collective actions than when confronted with conventional channels of consumer complaints. This heightened responsibility stems mainly from collective actions’ tendency to spur law-enforcing agencies into addressing alleged firm misdeeds, demonstrating a stakeholder multiplicity effect of social media empowerment. We also identify the institutional contingency of this effect, showing that local governments’ bureaucratic capacity positively moderates collective actions’ effect on law-enforcing actions, whereas their intervention in firms’ operational decisions negatively moderates law-enforcing actions’ effect on firms’ responsibility assumption. This study extends the understanding of social media’s relationship with stakeholder influence and consolidates the stakeholder multiplicity perspective in stakeholder theory.
Keywords China, consumer rights, social media, stakeholder influence, stakeholder multiplicity, stakeholder theory
Copyright and Originality: Evidence from Short Video Creation in a Platform Market
Ke Rong, Jinglei Huang, Fei Hao, Danxia Xie, Sali Li
Abstract
In the digital era, short videos have become a significant form of digital copyright, yet the debate over whether stronger copyright protection enhances their creation continues. To contribute to this discourse, we conducted an analysis based on a representative sample of short videos on a prominent Chinese short video platform, Douyin. Capitalizing on an external regulatory intervention, specifically the Campaign against Online Infringement and Piracy (COIP) implemented by the Chinese government, we employed the difference-in-differences (DID) method to assess the impact of reinforced copyright protection on the originality of short videos. Our findings reveal that strengthened copyright protection leads to a significant increase in the originality of short videos. Further research on creator heterogeneity shows that influencers exhibit a significantly more positive response to strengthened copyright protection than amateur creators. Finally, we present evidence explaining how external regulation works by enhancing intra-platform regulation. These results have rich implications for intellectual property protection, digital innovation management, and platform regulation.
Keywords digital copyright, intellectual property rights, originality, platform regulation, short videos
The Collaborative Innovation Effect of ESG Signals: Integrating Signaling and Trust Theories
Ge Ren, Ping Zeng and Xi Zhong
Abstract
On the basis of signaling and trust theories, we explore the impact of focal firms’ environmental, social, and governance (ESG) performance on their collaborative innovation (co-innovation). We argue that high ESG performance serves as a positive signal that focal firms engage less in opportunistic behavior in the co-innovation process. This, in turn, makes it easier for focal firms to gain the trust of potential external innovation collaborators (collaborators) and ultimately increases the level of co-innovation in focal firms. Guided by signaling and trust theories, we further argue that heavy polluting firm attributes and historical co-innovation alter the impact of ESG signals on collaborators’ trust, which in turn leads to heterogeneity in the positive impact of ESG performance on firms’ co-innovation. Based on empirical data on A-share manufacturing companies listed in China from 2010 to 2021, we obtained empirical evidence to support the above theoretical arguments. This study provides new insights for a refined understanding of the innovation consequences of ESG performance and important implications for shareholders and policymakers to better encourage and guide firms in co-innovation.
Keywords collaborators, collaborative innovation, ESG performance, historical collaborative innovation, heavy polluting firm
Effect of Executives’ Vigilant Managerial Cognition on Enterprise Resilience: A Natural Language Processing and Machine Learning Analysis
Chen Zhao, Chen Lin, Yonghong Liu and Zhonghua Gao
Abstract
Resilient enterprises thrive under adverse conditions given their preparedness for crises. This study proposes that executives’ vigilant managerial cognition is essential for enhancing enterprise resilience. To measure this cognition, the study developed a textual index using machine learning methods and analyzed a sample of Chinese enterprises to assess the impact of executives’ vigilant managerial cognition on enterprise resilience. The findings indicate that this cognition is positively related to enterprise resilience, where the relationship is stronger in enterprises with robust internal controls. The primary contribution of this study is the conceptualization of vigilant managerial cognition and its established positive relationship with enterprise resilience. Furthermore, by introducing a novel quantitative measure of managerial cognition through textual analysis and machine learning, the study paves the way for future research on managerial cognition within firms.
Keywords enterprise resilience, internal controls, machine learning, textual analysis, vigilant managerial cognition
A Systematic Literature Review of Chinese Investment in Natural Resource-Rich and Technology-Intensive Locations
Maria Richert, Irina Heim and Yelena Kalyuzhnova
Abstract
With China’s economy transitioning into a post-industrial phase focused on knowledge and technology, there has been a notable shift in the patterns of Chinese Outward foreign direct investment (OFDI). This change has led to the emergence of new research perspectives, underscoring the importance of organizing them systematically. To address this, our research presents a thorough analysis of eighty-eight publications examining Chinese OFDI in natural resource-rich (NRR) and technology-intensive (TI) locations across various global regions and countries. Based on the geographical scope and comprehensive coverage of studies published between 1998 and 2023, we summarize the major themes, theories, and methodologies used in this research area. Identifying three elements related to Chinese investment (antecedents and motives, operational strategies, and investment outcomes), we develop a matrix based on the discussion of Chinese firms’ investment behavior in the foreign environment in which they operate. We describe the theoretical distinctions between investments in NRR global regions, such as Africa and Central Asia, and TI regions, such as Europe and North America, with regard to technology acquisition, creation, co-creation, and transfer. We identify several research sub-themes (e.g., control and learning mechanisms, technology transfer, intellectual property, etc.) that remain under-investigated and suggest future research opportunities.
Keywords Chinese outward foreign direct investment, location choice, natural resource-rich, systematic literature review, technology-intensive